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Selling SaaS to the Enterprise is an Inside Job

Time to channel your inner Denzel Washington. This week, we'll gloss over the globe (from India to Brazil and EU) and talk about marketing to the enterprise (because people are doing it wrong). Hint: doing it right means equipping your inside man. We'll also examine Azure's rise in the I/PaaS space - a rise that has some folks saying Azure leads incumbent AWS. Now, go have a great week and conquer your own proverbial AWS! Enjoy.

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The SaaS Industry Insider Newsletter is delivered every Monday morning by the editorial team at Meta SaaS.

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