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Salesforce brings IoT into the Marketing Cloud

Hey everyone! This week Salesforce announced new functionality in their marketing cloud that allows marketers to use IoT data in campaigns. As of now, it looks like the feature's primary use case won't apply to in-store beacon tech. Instead, it'll help marketers working at IoT companies, connect their customer data (in the wearables) with their CRM data. Microsoft already has an IoT SaaS feature on Azure - so we'll see if they match Salesforce and bring it into Dynamics 365. Have a productive week everyone!

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