Salesforce and Google Fundamentally Unify Customer Data with New Partnership
Hey Everyone! This was another big week for Google. By announcing a new partnership with Salesforce, Google is now Salesforce's go-to infrastructure and will now use Salesforce's CRM for all GCP sales. Since partnering with both Marketo and GCP, it's clear Google is looking at strategic partnerships as a means to catching up with AWS. The partnership also has significant implications from a product perspective. As part of the agreement, both companies will combine their data to allow customers to have a truly transparent view of the customer: Google Analytics provides web behavior and Salesforce internal pipeline metrics. This move is probably a strategic shot to Microsoft (a mutual competitor) whose Dynamics' integrates directly with LinkedIn. Anyway, it'll be exciting to see if the partnership can actually bring to fruition everything they promise. Have a great week!