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Meta SaaS joins Flexera!

We've just joined Flexera, the global SAM leader! Flexera is changing the game for companies everywhere. They’re finally demanding more from their technology assets and suppliers. They expect – and deserve – faster time to value, more complete solutions and trustworthy data to drive better business outcomes. By teaming up with Flexera, we're now one company strong, helping you manage all your technology assets-- from SaaS, software in the cloud and cloud infrastructure, to IoT, on premises and datacenter.

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Salesforce and Google Fundamentally Unify Customer Data with New Partnership

Hey Everyone! This was another big week for Google. By announcing a new partnership with Salesforce, Google is now Salesforce's go-to infrastructure and will now use Salesforce's CRM for all GCP sales. Since partnering with both Marketo and GCP, it's clear Google is looking at strategic partnerships as a means to catching up with AWS. The partnership also has significant implications from a product perspective. As part of the agreement, both companies will combine their data to allow customers to have a truly transparent view of the customer: Google Analytics provides web behavior and Salesforce internal pipeline metrics. This move is probably a strategic shot to Microsoft (a mutual competitor) whose Dynamics' integrates directly with LinkedIn. Anyway, it'll be exciting to see if the partnership can actually bring to fruition everything they promise. Have a great week!

This week's SaaS news from around the web:


The SaaS Industry Insider Newsletter is delivered every Monday morning by the editorial team at Meta SaaS.

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