Hubspot Wants to Be the Central Platform to Your Marketing Stack
Hey everyone! Hope all is well. This week we'll dive into Hubspot's announcement to build a "centralized platform". Hubspot hasn't provided too much detail behind why it's "building a cenralized platform - a phrase that, in and of itself, doesn't paint a vivid picture. That said, given their sizable customer base, partner ecosystem and increasing number of apps in their marketplace, they may be able to pull it off. Being a platform is a good place to be (check out Ben Thompson's brilliant piece about the value of platforms, here). If they successfully pull off becoming the choke point for marketing SaaS, Hubspot should continue the success they've seen as of late. We'll see how things play out but - in the interim - have a great week!