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Diving into Cardlytics' IPO and SaaStr 2018

Hello everyone! Hope all is well and, for everyone who went to SaaStr 2018, hope you came away with some valuable experiences. This week, we'll dive into the most recent SaaS company to go public, Cardlytics. The martech company based out of Atlanta, recognized that it was at an inflection point and decided that the infusion of capital from public markets would be best for its future. On that note, we'll also explore factors that indicate whether a company is on a track to going public, how to achieve negative SaaS churn and more.

This week's SaaS news from around the web:

The SaaS Industry Insider Newsletter is delivered every Monday morning by the editorial team at Meta SaaS.

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