Hey everyone! Hope you all had a relaxing weekend. This week, AWS had their annual conference in Las Vegas, Amazon Reinvent. A few notable announcements stemming from the event include: NFL partnership, support for Kubernetes and a machine learning souped up camera called AWS DeepLens. AWS is (and always has been) the IaaS leader and, with 40% YoY revenue growth and estimated 44% market ownership, it's clear they're not going anywhere. This week we'll also cover Drift's brand strategy, Zoom's rocket growth (coincidentally written by the folks at Drift) and more.