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Recent Newsletters


December 11, 2017

Zoom Says It's More Satisfying than Your iPhone

Hey everyone! Hope you're all well. In last week's newsletter, we covered 3 key factors in Zoom's meteoric rise. What was factor number 1? Being customer driven in everything they do. And it seems to be more than just talk. On Thursday, they released a post diving into their most recent NPS - which jumped from 69 to 72. From watching Zoom's success, it's clear that focusing on customer satisfaction may be one of the few remaining ways to crack an increasingly competitive SaaS market. The initial value prop that got early SaaS companies going, like Salesforce and Workday, rested on the advantages of cloud vs on prem. Now that everyone everyone is on or moving to the cloud - product differentiators like customer satisfaction will be the next battle ground. Now, on to some more SaaS musings from around the web!

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December 4, 2017

AWS Announces NFL Partnership at Amazon Reinvent

Hey everyone! Hope you all had a relaxing weekend. This week, AWS had their annual conference in Las Vegas, Amazon Reinvent. A few notable announcements stemming from the event include: NFL partnership, support for Kubernetes and a machine learning souped up camera called AWS DeepLens. AWS is (and always has been) the IaaS leader and, with 40% YoY revenue growth and estimated 44% market ownership, it's clear they're not going anywhere. This week we'll also cover Drift's brand strategy, Zoom's rocket growth (coincidentally written by the folks at Drift) and more.

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November 27, 2017

Salesforce To Become Fastest Company to $10 Billion

Hope everyone had a great week and, for those in the US, a great Thanksgiving! Salesforce, the ever relevant and old-timer SaaS company, was in the news for another huge quarter. The cloud-based CRM raked in $2.68 billion in Q3 - making it the fastest software company ever to reach $10 billion in annual revenue. In addition to adding milestones to their belt, Salesforce formally added two bigtime execs to their C-suite: a new Chief Products Officer and Chief Strategy Officer. They'll work directly with CEO Marc Benioff.

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November 20, 2017

SailPoint's IPOs to Challenge Okta and IBM in Identity Management

Big congratulations to my friend and fellow founder Mark McClain at Sailpoint! SailPoint, an Austin-based, identity management company had it's IPO on Friday. Their stock closed nearly 20% higher than it opened - giving the company a valuation over $1 billion.  In the wake of security breaches like Equifax, SailPoint certainly chose the right time to go public - where all eyes were already turned towards cyber security. It's a good win for a mature SaaS industry - and Austin's tech-scene as a whole. I'm sure the entire team at SailPoint is going to have plenty to be thankful for this Thanksgiving. On that note, have a great week and for our American readers, a great Thanksgiving!

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November 13, 2017

Salesforce and Google Fundamentally Unify Customer Data with New Partnership

Hey Everyone! This was another big week for Google. By announcing a new partnership with Salesforce, Google is now Salesforce's go-to infrastructure and will now use Salesforce's CRM for all GCP sales. Since partnering with both Marketo and GCP, it's clear Google is looking at strategic partnerships as a means to catching up with AWS. The partnership also has significant implications from a product perspective. As part of the agreement, both companies will combine their data to allow customers to have a truly transparent view of the customer: Google Analytics provides web behavior and Salesforce internal pipeline metrics. This move is probably a strategic shot to Microsoft (a mutual competitor) whose Dynamics' integrates directly with LinkedIn. Anyway, it'll be exciting to see if the partnership can actually bring to fruition everything they promise. Have a great week!

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