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Dreamforce is the quintessential SaaS conference, albeit on steroids. And since Salesforce (the company behind Dreamforce) has been around for almost 20 years now (gulp), they’ve had plenty of time to grow Dreamforce into a massive behemoth.

With 171,000 people from 83 countries attending last year, we are totally justified in calling it a behemoth. This year will likely be just as big, with a whopping 2,700 sessions spread out across downtown San Francisco, from November 6th through the 9th. And fortunately for you, there’s a Salesforce app you can use to plan out all your sessions - hopefully with ample time to make your way between locations. 

Even with the app, where do you possibly start with 2,700 sessions to choose from? It really depends on what you’re interested in. We’ve combed the list for sessions that have content that’s right in our sweet spot: SaaS vendor management. Check out our recommendations:

Procurement

Running Supplier Relationship Management the Salesforce Way

Attend this breakout to learn how Salesforce manages their suppliers, including SaaS and on-prem software. Look for actionable tips on how to improve your own internal supplier management processes.

How Salesforce is Driving Renewals Digital Transformation & Innovation

And

Renewals at Salesforce

Are you ever curious about what types of processes and tactics SaaS providers are using to manage their relationship with you? Learning about renewals and how they are managed can keep you one step ahead. 
 

IT

CIO Trends: Finding the Middle Path Between Innovation, Cost, and Stability

One of the key challenges we see in SaaS vendor management is the balance between SaaS containment and the need for innovation. This session aims to address that exact concern with advice from industry experts like Ron Guerrier, CIO of Farmer’s Insurance.

The Second Annual State of IT: Top Trends in Business Technology

Salesforce surveyed roughly 2,200 global IT leaders to understand where the IT industry is headed. Join this session to hear Vala Ashfar, Chief Digital Evangelist at Salesforce, delve into the data. Surely some surprises are in store.
 

Compliance

Mobile Security & Compliance Fundamentals with Salesforce1

Join this session to learn about all the options for mobile security and compliance, straight from Salesforce security partners. Use cases will be specific to Salesforce1, but recommendations from security partners may give you insight into the industry as a whole.

Salesforce Shield Vision & Roadmap: Taking Trust & Compliance to the Next Level

Salesforce Shield addresses complicated compliance and governance requirements with features like encryption and event monitoring. Learn how these tools work and where they’re headed in the future.

GDPR

Prepare for the GDPR by Putting Privacy First

Come to this session for a crash course in GDPR, complete with specific examples of how Salesforce and other companies are preparing for GDPR compliance.

The Salesforce Security GDPR Game Show

Put yourself on the hot seat. This quiz-show format will enlist conference participants to test the knowledge of the handful of GDPR experts.
 

Bonus: Salesforce’s Einstein (AI) suite of tools

Last year, the big announcement at Dreamforce was the launch of Einstein, Salesforce’s Artificial Intelligence play. With a year under its belt, we’re all looking forward to interesting use cases - don’t miss these few:

Hallmark Delights Customers with Einstein Powered Content across the Journey

Listen to Hallmark’s story of how they created individualized customer content based on Einstein’s recommendations.

How PacSun Uses Commerce Cloud Einstein to Connect to Shoppers

Learn how PacSun leverages Einstein to personalize shopper interactions and drive more sales.

How FareCompare's email engagement takes flight with Einstein

High email unsubscribes can signal big problems. Learn how Einstein helped FareCompare reduce unsubscribes and increase engagement rates. 

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